A key piece of the puzzle.
The success of AFC Ann Arbor's in-stream campaign with YouTube was unprecedented to the extent Google completed a case study on the team's strategy at the end of the 2015 season.
Recap videos serve two purposes: immediate engagement with your audience after the event when it's at its peak and future content. Taste of Ann Arbor added video to their marketing mix in 2016.
Video has many channels it can be plugged into and for Charley's it meant a strong social media campaign, strong in-house content for video screens and content for paid digital media exposure.
Short and sweet can pack a powerful punch and drive results as was the case for this quick video Orangetheory leveraged to drive a lead generation campaign for new memberships.
When BTB Burrito wanted to add delivery as a way to expand their customer base, video became a key component of driving traffic and getting the word out.
After the Golden Grizzlies joined the Horizon League, one of the state's biggest rivalries was renewed. We not only created a sponsored cup for the two schools to compete for every year, but we kicked things off with one heck of a press conference and video recap.
A mixture of Facebook and YouTube paid campaign helped drive exposure and actual bookings for bottle service at Ann Arbor's favorite nightclub.
Mezzevino made a quick name for itself as one of the tastiest options for mediterranean but some customers were confused about the shared plates and how that worked. We created the #SharedMezzevino promotion to drive an entire new way of thinking about sharing food.
The biggest game at Calihan Hall (Detroit) every year is when they host in-state rival Oakland University. We helped create a promotional video campaign promoting all home basketball games for both the Men's and Women's basketball programs.